Dialogue with a Conscious Thought Leader.

Next guest: Fred Kofman. April 17th 18 pm

Fred Kofman is an executive coach and advisor on leadership and culture. Ph.D. in Economics from the University of California, Berkeley. He is the founder and president of the Conscious Business Center. Fred founded his global consulting company, Axialent, which delivered leadership programs to more than 15,000 executives around the world.

In 2018, Fred accepted a position as Vice President at Google in charge of advising the CEO’s office on leadership and culture. During the same year, he partnered with Tecnológico de Monterrey to create the Center of Conscious Leadership.

Previously, he was Vice President of executive development at LinkedIn. Fred is the author of the trilogy
Metamanagement (2001), Conscious Business (2006) and The Meaning Revolution (2018).

If you want to meet him and ask him any questions, please sign up below.
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Previous Dialogue: Prof. Laszlo Zsolnai

In my Dialogue with Prof. Laszlo Zsolnai from Corvinus University (Budapest) last week he referred to “genuine ethics” as the only workable basis for any business leader that aspires to do business consciously.

3 examples to represent innovative conscious business models in his mind
1) Patagonia
2) Triodos Bank
3) Organic India

What do they have in common? They …
* give priority to intrinsic motivation over extrinsic one
* are oriented toward a common good
* measure success in multidimensional and holistic terms

The essence is in the intrinsic motivation. It must be fueled by ethics. Without it, other important components of our business life: higher purpose, an effective culture, conscious leadership, don’t hold up sustainably.

So how do we stay ethical when day-to-day business requires many decisions that are not, by themselves, perfectly ethical?

Laszlo’s answer was as crisp as ti was wise: be honest about it.

No one is perfect. No one expects anyone else to be perfect. Trade-offs, short-cuts and short-term compromises for a longer-term result are part of business. If you come to those cross-roads, be honest about your choices and communicate them.

In which way are Patagonia, Triodos and India Organic conscious business models?
What is ‘genuine ethics’? and Why conscious business should consider to become “planet positive”?

You find the answers in the Dialogue with Prof. Zsolnai